Per-Anders Johansson
Chairman of the Board since 2025

Richard Paxman, OBE
Board member since 2025

Richard has been awarded an OBE for services to international trade.
Richard is also a member of the private sector section of the Business Economy Innovation Committee (BEIC) for the West Yorkshire Combined Authority (WYCA), and Chair of the WYCA HealthTech Cluster. He is also a member of the Medilink North of England Advisory Group Member.
Emelie Gustafsson
Board member since 2025

FREDRIK JONSSON
Chief Executive Officer
Fredrik Jonsson is an accomplished leader with a focus on entrepreneurship, sales, marketing, and strategy. With extensive experience in both large and small MedTech organizations, Fredrik brings valuable expertise to the Company. He comes most recently from the role as CEO of Spotlight-listed Alteco Medical AB, was previously CEO of Distributed Medical AB, and has held senior positions in companies operating in the fields of endoscopy with Medicinsk Bildteknik, and in dentistry with Distributed Medical, Ospol, DPNOVA, and other companies.
- Joined Dignitana: 2024
- Education: Technical college in Malmö; Programs in Business Management, Business Finance, Sales Management and Strategic Marketing at Cultivator
- Holdings: 50 000
- Other appointments: None
- Born: 1970
ULF JÖNSSON
Chief Financial Officer
Ulf Jönsson has over 20 years of finance experience in multiple sectors including healthcare, technology, and manufacturing. He was most recently Interim Group Operations Controller for Diab International AB and was previously CFO for MalmbergGruppen, Swedish Agro Machinery and FrontPac. He spent 10 years with global med tech Gambro AB as Controller in various positions prior to the Company’s 2013 acquisition by Baxter.
- Joined Dignitana: 2022
- Education and Selected Training: Master in Business Administration from the University of Lund. University Certificate for Mechanical Engineering from The Faculty of Engineering at Lund University.
- Holdings: 8 817
- Other appointments: None
- Born: 1971
MELISSA BOURESTOM
Chief Communications Officer
Melissa Bourestom has over 25 years of experience in communications, marketing, and sales, with expertise is in developing clear, concise messaging tailored to the audience and aligned with strategic objectives. She has been recognized for building strong customer relationships and effective utilization of traditional and digital technologies. Prior to joining Dignitana she served as Executive Director of the American Advertising Federation Dallas and directed marketing and sales for myFootpath, an education technology platform. Ms. Bourestom previously worked in sales for Brinker International, in account management at Spier Advertising NY, and in clinical services and pediatric neurology at Children’s Medical Center Dallas.
- Joined Dignitana: 2016
- Education: BA in International Communications from Vanderbilt University; Publishing Institute at New York University; Women’s Leadership Program at Kellogg School of Management, Northwestern University
- Holdings: 5 000
- Other appointments: None
- Born: 1967
MANAGEMENT TEAM
CRISTA CODY, BSN, MS
Director, Global Clinical Operations
Strong relationships, customer service, and clinical expertise are all hallmarks of Crista’s career and continue to be the foundation of the value the company provides to our clinical partners.
- Joined Dignitana: 2017
- Education: BSN Baylor University, MS Texas Women’s University
- Holdings: None
- Other appointments: None
- Born: 1978
NIKLAS LINDGREN
VP Operations, Quality Affairs and Regulatory Affairs
Niklas Lindgren has over 20 years of experience in the Life Science and Technology fields. He was Senior Manager of Quality Affairs for Baxter Healthcare and held several roles in Quality, Quality Engineering and Production at Gambro Lundia AB, in addition to serving as Quality Engineer at Anoto AB. Mr. Lindgren’s diverse operational experience in highly regulated environments, combined with a practical understanding of the associated production, quality, and regulatory issues are a tremendous asset to Dignitana.
- Joined Dignitana: 2022
- Education: ISO 13485:2003, Semko; Quality System Requirements and Industry Practice, AAMI; UGL Swedish Armed Forces Leadership Training, UGIL; Leadership fundamentals, Krauthammer International; Pauliskolan Technical completion in Mechanics; Polhemskolan Technical Coursework in Operation and Maintenance
- Holdings: None
- Other appointments: None
- Born: 1972
CAMERON O’MARA
Executive Vice President Business Development & Sales -United States
Cameron O’Mara brings extensive experience originating new market opportunities for innovative products and services globally. After beginning his career at Arena Capital Partners LP, a middle-market private equity firm in New York City, Mr. O’Mara co-founded several global clean drinking water companies. As part of his duties, he spearheaded project development efforts across over twenty emerging markets; establishing partnerships and formal dialogue with local influencers and government officials throughout. He was invited to discuss creative solutions to improve fresh drinking water supplies and associated health standards with Heads of State and senior government ministers across three different continents.
- Joined Dignitana: 2019
- Education: BA in Psychology from Harvard University
- Holdings: None
- Other appointments: None
- Born: 1979
SELMA RADOVAC
Vice President Business Development & Sales – Europe & Rest of World
Selma Radovac began her MedTech career at Össur as Marketing Manager and later as a Market Analyst. She’s served as a Senior Account Manager and Interim Manager at Gartner, collaborating with high-growth technology providers in the Nordics. Subsequently, Selma led European Operations for MINDBODY Inc, managing a team of 90+ employees across Sales, Marketing and Operations. Selma ran her own management consultancy that helped SaaS companies scale. She holds MSc in International Business and Economics and MSc in Peace and Development studies. Selma is also a certified Leadership and Transformational Coach, having obtained her diploma form The Coaching Academy in London.
- Joined Dignitana: 2023
- Education: MSc International Business and Economics Växjö University; MSc Peace and Development, Växjö University; Leadership and Transformational Coaching Diploma, The Coaching Academy, London.
- Holdings: None
- Other appointments: None
- Born: 1982
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HEADQUARTERS
Dignitana AB
Traktorgränden 3
226 60 Lund, Sweden
+46 46 16 30 90
UNITED STATES
Dignitana
10925 Estate Lane, Suite 185
Dallas, TX 75238
+1 469-917-5555
HEADQUARTERS
Dignitana S.r.l.
Corso di Porta Nuova, 46
20121 Milan, Italy